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Google Offers New Mobile Story Tech to Publishers

Google has rolled out a developer preview of its new AMP story format, which is designed to give content publishers an easy way to deliver news and information on mobile devices with visually rich, tap-through stories. "On mobile devices, users browse lots of articles, but engage with few in-depth," noted Rudy Galfi, product manager for AMP at Google. "Images, videos and graphics help publishers to get their readers' attention as quickly as possible and keep them engaged through immersive and easily consumable visual information."

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