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Most Companies Have No Idea Where They Are Going

Dell recently collaborated with the Institute for the Future -- an interesting think tank largely driven by futurists, which focuses on helping firms ride future waves rather than being killed by them -- on a survey that creates a frightening view of 2030. It could be far closer to Terminator than the utopia we once hoped for. I think more companies should go through a process like this. The reason is that it could help overcome what has become an overwhelming trend to ignore the future and instead focus excessively on quarterly results.

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