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G2 Crowd VP Heather Reed: Go After the Prize

"By using gender-neutral terms, we might change people's minds about what jobs they're qualified for and have a chance of getting. Getting rid of gender-biased terms helps level the playing field," said Heather Reed, VP of business development for G2 Crowd. "There are different phrases that we use and don't even think about it," she said, "like 'right-hand man,' or 'manning up,' or 'chatty Kathy.' We need to be cognizant of the subtle implications those terms have."

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