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The Pain and Potential of Making a 180-Degree Policy Shift

Photo-hosting service Photobucket in May quietly restored third-party hosting of photos, reversing its unpopular year-old policy that required users to pay nearly $400 in subscription fees for hosting privileges. Many irate users claimed their photos were "taken hostage." Hosted photos on blogs, forums and other sites were replaced by an image of a dial indicating the hosted data quota had been surpassed. Users were not given advance notice. Instead the company sent out emails with the message, "Some features on your account will be disabled."

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