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Apple Unveils Trio of New iPhones

Apple unveiled three new iPhones at a Wednesday in Cupertino. Along with the iPhone Xs, iPhone Xs Max and iPhone XR, Apple introduced the Apple Watch 4. "Our mission started with personalizing technology for the desktop," said CEO Tim Cook, and it's "now personalizing it for every aspect of our lives." Apple aims "to put the customer at the center of everything we do," he added. The iPhone X is "the No. 1 smartphone in the world," and the Apple Watch is "not only the No. 1 smartwatch in the world, it's the No. 1 watch. Period."

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