Skip to main content

UberMedia CEO Gladys Kong: Success Is Data-Driven

"Mobile advertising and location-based marketing are getting more and more data-driven, both in targeting and analyzing results," said UberMedia CEO Gladys Kong. "Advertisers are trying to understand more about the consumer's journey. They want any insights they can get their hands on in order to understand the consumer. Location measurement is becoming a much more important part of advertising, so a lot of our focus at UberMedia is to make data actionable, in order to help businesses measure the effectiveness of their marketing campaigns."

from TechNewsWorld https://ift.tt/2NgjBfT
Labels:

Comments

Post a Comment

Popular posts from this blog

Fitbit Highlights Versatility in New $200 Smartwatch

Fitbit on Tuesday added a new smartwatch to its wearables line with a pricetag of $199.95. The Fitbit Versa, which will reach global retail outlets in next month, will be the lightest metal smartwatch in the U.S. market. It includes a new dashboard that simplifies the way health and fitness data is accessed on the device. Versa mixes health and fitness programs, such as 24/7 heart rate tracking, onscreen workouts and automatic sleep-stage tracking, with smart features like quick replies on Android and on-device music. from TechNewsWorld http://ift.tt/2GtiG5Y
Post a Comment
Read more

Multifamily Residences Turn to Tech for Tenant Appeal, Efficiency: Report

Fast, secure, reliable connectivity is now an expectation at multifamily residences, according to a new report by market research and consulting company Parks Associates and Xfinity Communities. The post Multifamily Residences Turn to Tech for Tenant Appeal, Efficiency: Report appeared first on TechNewsWorld . from TechNewsWorld https://ift.tt/mqTFNeZ
Post a Comment
Read more

Women as CEOs: The Problems and the Promise

I've followed several female CEOs over the years. Most of them failed, largely because they were both unqualified for the job and their boards didn't back them up. In several cases, the board and the CEO seemed to be in conflict, or the board simply didn't do anything. Those failures have created the impression that female CEOs are a bad bet. However, I believe the real problem is that boards haven't been doing their jobs. I think women would make better CEOs than men if they were trained and supported as well. from TechNewsWorld https://ift.tt/2pztIiI
Post a Comment
Read more