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UberMedia CEO Gladys Kong: Success Is Data-Driven

"Mobile advertising and location-based marketing are getting more and more data-driven, both in targeting and analyzing results," said UberMedia CEO Gladys Kong. "Advertisers are trying to understand more about the consumer's journey. They want any insights they can get their hands on in order to understand the consumer. Location measurement is becoming a much more important part of advertising, so a lot of our focus at UberMedia is to make data actionable, in order to help businesses measure the effectiveness of their marketing campaigns."

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