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Location Data Selling Threatens Consumer Privacy

Selling location data collected by mobile phones has become a lucrative business, according to a report that noted location advertising sales are expected to reach $21 billion this year. At least 75 companies receive anonymous, precise location data from applications with the location services feature activated. Several of those outfits claim to track 200 million mobile devices in the United States -- about half of all devices in the country. The data is very accurate, coming within a few yards of a person's whereabouts at a point in time.

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