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Apple, Tesla, IBM: Only One Has Gotten the 'Unique' Model Right

I'm struck by the extent to which Apple and Tesla are executing a model very similar to IBM's. While IBM has evolved to put the customer at the center always, Apple and Tesla are nuanced in that respect, much like IBM was in the past. I worked at IBM when it imploded in the early 1990s, so I can speak to what is in Apple and Tesla's future unless they learn the easy way what IBM learned the hard way: that the customer is always king, and mining a locked-in customer base to increase revenues and reduce costs will virtually always end badly.

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