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Will Consumers Balk at 5G Phone Prices?

Consumers could suffer from sticker shock when it comes time to buy a 5G-enabled phone, suggests a new report from IHS Markit. Although consumers expect to pay more money for 5G smartphones, the prices may exceed their expectations dramatically, with some devices selling for as much as 29 times more than what the average buyer might anticipate. Ninety-one percent of the survey respondents expected to pay more for 5G devices, but three quarters of those individuals expected prices to be just 10-25 percent more than a 4G handset.

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