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Fitness: The Sweet Spot for Smartwatches

Smartwatches outsold traditional watches in the fourth quarter of 2018. The category saw a 51 percent increase in dollar sales for last year, along with a 61 percent increase in unit sales, according to recent data from NPD Group. One in four Americans aged 18 to 34 now own a smartwatch, and that is likely to increase. Traditional watches did regain the majority of the market in Q1 2019, suggesting that not all consumers are ready to have a mini-computer on their wrists just yet.

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