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Sonos Launches Rent-a-Speaker Pilot Program

Subscription models have taken hold in everything from software to smartphones, and now Sonos is testing the idea in the premium wireless speaker market. The Santa Barbara, California, company has launched a pilot program limited to 500 homes in the Netherlands, which allows consumers to gain access to Sonos hardware for the equivalent of about $16.46 a month. For 15 euros, a subscriber gets two Sonos smart speakers that sell for 458 euros at Sonos. The speakers can be paired or placed in different rooms.

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