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Viewing the 2020 Presidential Race Through a Competitive Analysis Lens

Back in the 1980s, I was a competitive analyst for IBM, and it was one of the most interesting jobs I ever held. The practice largely has died out, but at the time we were like the corporate version of the CIA. Since I'd been an internal auditor as well -- which is somewhat like the corporate version of the FBI -- I was a rarity. Few people serve in both agencies. The downside of the job was that both roles were missioned to provide assessments that generally pissed off powerful people. They were exciting times.

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