Skip to main content

Ad Makers Use Deepfakes to 'Refresh' Old Content

With measures to stem the spread of COVID-19 putting a chokehold on their filming capabilities, advertising agencies are enhancing old content with new tech, including deepfakes. Deepfakes typically blend one person's likeness, or parts thereof, with the image of another person. For example, a recent commercial for State Farm insurance blended the mouth of 2020 ESPN anchor Kenny Mayne over the image of 1998 Mayne to make it appear as if the younger Mayne was predicting events in 2020.

from TechNewsWorld https://ift.tt/2KHmoMr
Labels:

Comments

Post a Comment

Popular posts from this blog

Fitbit Highlights Versatility in New $200 Smartwatch

Fitbit on Tuesday added a new smartwatch to its wearables line with a pricetag of $199.95. The Fitbit Versa, which will reach global retail outlets in next month, will be the lightest metal smartwatch in the U.S. market. It includes a new dashboard that simplifies the way health and fitness data is accessed on the device. Versa mixes health and fitness programs, such as 24/7 heart rate tracking, onscreen workouts and automatic sleep-stage tracking, with smart features like quick replies on Android and on-device music. from TechNewsWorld http://ift.tt/2GtiG5Y
Post a Comment
Read more

Multifamily Residences Turn to Tech for Tenant Appeal, Efficiency: Report

Fast, secure, reliable connectivity is now an expectation at multifamily residences, according to a new report by market research and consulting company Parks Associates and Xfinity Communities. The post Multifamily Residences Turn to Tech for Tenant Appeal, Efficiency: Report appeared first on TechNewsWorld . from TechNewsWorld https://ift.tt/mqTFNeZ
Post a Comment
Read more

Women as CEOs: The Problems and the Promise

I've followed several female CEOs over the years. Most of them failed, largely because they were both unqualified for the job and their boards didn't back them up. In several cases, the board and the CEO seemed to be in conflict, or the board simply didn't do anything. Those failures have created the impression that female CEOs are a bad bet. However, I believe the real problem is that boards haven't been doing their jobs. I think women would make better CEOs than men if they were trained and supported as well. from TechNewsWorld https://ift.tt/2pztIiI
Post a Comment
Read more