Skip to main content

Ad Makers Use Deepfakes to 'Refresh' Old Content

With measures to stem the spread of COVID-19 putting a chokehold on their filming capabilities, advertising agencies are enhancing old content with new tech, including deepfakes. Deepfakes typically blend one person's likeness, or parts thereof, with the image of another person. For example, a recent commercial for State Farm insurance blended the mouth of 2020 ESPN anchor Kenny Mayne over the image of 1998 Mayne to make it appear as if the younger Mayne was predicting events in 2020.

from TechNewsWorld https://ift.tt/2KHmoMr

Comments

Popular posts from this blog

Manifesto Hatched to Close Gap Between Business and IT

The BizOps Coalition hopes to bridge the gap between technology investments and business outcomes through an effort called the BizOps Manifesto. The BizOps movement has gained traction with leading organizations, helping them to better align IT with business outcomes. But more needs to be done. That led to the Manifesto's creation. from TechNewsWorld https://ift.tt/35oXxXx

C-3PO Style Humanoid Robots Thrive From Surge in AI Development

A collateral beneficiary of the feverish pace of generative artificial intelligence development appears to be the humanoid robot. The post C-3PO Style Humanoid Robots Thrive From Surge in AI Development appeared first on TechNewsWorld . from TechNewsWorld https://ift.tt/JgBwSTZ

AI-Enhanced Next-Gen Smart Glasses Could Revolutionize Wearables

The 2014 Google Glass debacle stigmatized smart glasses, but the devices may be poised for a comeback. Despite the failure of Google Glass, Meta and Google appear to be all in on the next generation of smart glasses that combine fashion, functionality, and generative AI into a compelling form factor. The post AI-Enhanced Next-Gen Smart Glasses Could Revolutionize Wearables appeared first on TechNewsWorld . from TechNewsWorld https://ift.tt/taJAubh