Ad Makers Use Deepfakes to 'Refresh' Old Content

With measures to stem the spread of COVID-19 putting a chokehold on their filming capabilities, advertising agencies are enhancing old content with new tech, including deepfakes. Deepfakes typically blend one person's likeness, or parts thereof, with the image of another person. For example, a recent commercial for State Farm insurance blended the mouth of 2020 ESPN anchor Kenny Mayne over the image of 1998 Mayne to make it appear as if the younger Mayne was predicting events in 2020.

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Manifesto Hatched to Close Gap Between Business and IT

The BizOps Coalition hopes to bridge the gap between technology investments and business outcomes through an effort called the BizOps Manifesto. The BizOps movement has gained traction with leading organizations, helping them to better align IT with business outcomes. But more needs to be done. That led to the Manifesto's creation. from TechNewsWorld https://ift.tt/35oXxXx

Fitbit Highlights Versatility in New $200 Smartwatch

Fitbit on Tuesday added a new smartwatch to its wearables line with a pricetag of $199.95. The Fitbit Versa, which will reach global retail outlets in next month, will be the lightest metal smartwatch in the U.S. market. It includes a new dashboard that simplifies the way health and fitness data is accessed on the device. Versa mixes health and fitness programs, such as 24/7 heart rate tracking, onscreen workouts and automatic sleep-stage tracking, with smart features like quick replies on Android and on-device music. from TechNewsWorld http://ift.tt/2GtiG5Y

Protecting Kids From Immersive Tech Could Lead to Over-Censorship

Attempts to protect children's safety in the two-dimensional realm of online social media could adversely impact the 3D world of augmented and virtual reality, according to a newly released report by a technology think tank. The post Protecting Kids From Immersive Tech Could Lead to Over-Censorship appeared first on TechNewsWorld . from TechNewsWorld https://ift.tt/iroRM6I

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