Ad Makers Use Deepfakes to 'Refresh' Old Content

With measures to stem the spread of COVID-19 putting a chokehold on their filming capabilities, advertising agencies are enhancing old content with new tech, including deepfakes. Deepfakes typically blend one person's likeness, or parts thereof, with the image of another person. For example, a recent commercial for State Farm insurance blended the mouth of 2020 ESPN anchor Kenny Mayne over the image of 1998 Mayne to make it appear as if the younger Mayne was predicting events in 2020.

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Fitbit Highlights Versatility in New $200 Smartwatch

Fitbit on Tuesday added a new smartwatch to its wearables line with a pricetag of $199.95. The Fitbit Versa, which will reach global retail outlets in next month, will be the lightest metal smartwatch in the U.S. market. It includes a new dashboard that simplifies the way health and fitness data is accessed on the device. Versa mixes health and fitness programs, such as 24/7 heart rate tracking, onscreen workouts and automatic sleep-stage tracking, with smart features like quick replies on Android and on-device music. from TechNewsWorld http://ift.tt/2GtiG5Y

Apple, Samsung Buddy Up in Smart TV Deal

Apple movies and music are coming to Samsung Smart TVs this spring. Samsung's 2019 Smart TVs will support iTunes Movies and TV Shows, and Apple AirPlay 2, Samsung said Sunday at CES. Smart TVs made in 2018 also will be able to play Apple content via a firmware update. Apple content can be accessed from the smart TVs via an exclusive app. Samsung customers will be able to use it to access their existing iTunes library, as well as browse the iTunes Store to buy or rent from a selection of hundreds of thousands of movies and TV episodes. from TechNewsWorld http://bit.ly/2sh0oyK

Women as CEOs: The Problems and the Promise

I've followed several female CEOs over the years. Most of them failed, largely because they were both unqualified for the job and their boards didn't back them up. In several cases, the board and the CEO seemed to be in conflict, or the board simply didn't do anything. Those failures have created the impression that female CEOs are a bad bet. However, I believe the real problem is that boards haven't been doing their jobs. I think women would make better CEOs than men if they were trained and supported as well. from TechNewsWorld https://ift.tt/2pztIiI

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