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Consumer Password Hassles Linked to Lost Revenue

Lost customers and revenues are caused by password sharing and friction created at websites by onerous authentication procedures, according to a new report. The report explained that if accounts are being shared by multiple users, service providers are less likely to accurately monitor usage and are unable to correctly personalize their offerings; and their user experiences can't be personalized to meet the expectations of their users.

from TechNewsWorld https://ift.tt/3rDJIO3
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