Skip to main content

The High Stakes of Tech Marketing and the ‘Green Lantern’ Conundrum

strategic planning session
A common topic at the HP Amplify conference was the puzzling acclaim Dell receives despite lacking an AI solution and trailing behind HP in security, partnerships, sustainability, and AI capabilities. I've coined this phenomenon the 'Reynolds Green Lantern Conundrum' to describe situations where there's a significant gap between a product’s marketing perception and its actual value or performance. The post The High Stakes of Tech Marketing and the ‘Green Lantern’ Conundrum appeared first on TechNewsWorld.

from TechNewsWorld https://ift.tt/1QybhGB
Labels:

Comments

Post a Comment

Popular posts from this blog

Fitbit Highlights Versatility in New $200 Smartwatch

Fitbit on Tuesday added a new smartwatch to its wearables line with a pricetag of $199.95. The Fitbit Versa, which will reach global retail outlets in next month, will be the lightest metal smartwatch in the U.S. market. It includes a new dashboard that simplifies the way health and fitness data is accessed on the device. Versa mixes health and fitness programs, such as 24/7 heart rate tracking, onscreen workouts and automatic sleep-stage tracking, with smart features like quick replies on Android and on-device music. from TechNewsWorld http://ift.tt/2GtiG5Y
Post a Comment
Read more

Multifamily Residences Turn to Tech for Tenant Appeal, Efficiency: Report

Fast, secure, reliable connectivity is now an expectation at multifamily residences, according to a new report by market research and consulting company Parks Associates and Xfinity Communities. The post Multifamily Residences Turn to Tech for Tenant Appeal, Efficiency: Report appeared first on TechNewsWorld . from TechNewsWorld https://ift.tt/mqTFNeZ
Post a Comment
Read more

Women as CEOs: The Problems and the Promise

I've followed several female CEOs over the years. Most of them failed, largely because they were both unqualified for the job and their boards didn't back them up. In several cases, the board and the CEO seemed to be in conflict, or the board simply didn't do anything. Those failures have created the impression that female CEOs are a bad bet. However, I believe the real problem is that boards haven't been doing their jobs. I think women would make better CEOs than men if they were trained and supported as well. from TechNewsWorld https://ift.tt/2pztIiI
Post a Comment
Read more